Dueling Distilleries

Mar 22, 2011 4 Comments by Jesse Card

Hm. Just saw the first public shot fired between our two fair Rum producers on island.

Whatcha think St. Croix?

Canon's Blazing...

(Ad found in Tasting Panel Magazine)

One too many: Rants

Jesse Card

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4 Responses to “Dueling Distilleries”

teresa says:
March 22, 2011 at 6:37 pm

I think it silly to waste money on rum ads in the USVI…and I doubt anyone else will get it if it is National…HOWEVER, I am very entertained and it could be a fun concept. I may be avail for a marketing consult, let me check my schedule
Deborah says:
March 22, 2011 at 10:19 pm

Oh these ads are all over the place now. I know of at least three along one stretch of highway in Tampa alone. The problem is, Tampa is a pro-pirate town…hosting both the infamous Gasparilla parades, races, etc. as well as the Tampa Bay Buccaneers. Adverts such as this in a pro-pirate town, seems extremely short sighted. The billboards make it look as though Cruzan is against their cultural identity instead of what they were trying to achieve by slamming Captain Morgan. Bad move….real shame too since they were just starting to get well known in several bars and restaurants…even if the servers don’t know how to pronounce the brand’s name properly. =\ I’d concentrate on touting superior flavour and quality as they were doing all along and skip throwing sand in the sand box. There’s plenty of room for everyone to play nice….and the one that takes the high road always comes off as better in the end.
Jesse Card says:
March 24, 2011 at 10:32 pm

This ad was published in a national publication.
I just find the irony delicious, especially considering the potential purchase of Fortune Brands (who owns Cruzan) by Diageo (Who owns Capt. Morgan)

Either way, they both fly the VI flag 2 miles from each other.
We win.
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March 24, 2012 at 8:35 am

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